Stella Fumagalli

I’ve always been fascinated by languages and how they work, a fascination that led me to study to become a translator. Although I never formally pursued translation as a career, it remains the starting point for how I think about communication, and for my belief that words should be chosen, not simply “found.”

I’ve been working in writing and communications since 2011. I started out in copywriting and content, then moved into brand journalism, gradually taking on responsibility for clients’ editorial strategies. In recent years, my work has increasingly focused on how artificial intelligence is changing the way content is written, found, and cited.

Today, I work “at the intersection” of content strategy, SEO, and AI, designing strategies and content that build authority and visibility in an ecosystem where search engines are no longer the only ones determining what gets found: increasingly, generative systems are also selecting, using, and citing information.

What interests me most is precisely what happens when language, journalism, strategy, and technology come together: how the way we tell a brand’s story changes, how we build authority, and how we make sure content truly reaches the people it was created for.

I also try not to separate what I do from what I care about. That’s why, whenever I can, I bring topics such as feminism, inclusion, diversity, and accessibility into my work, not as add-ons to communication, but as part of how I believe communication itself should be built.