In evidenza
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AI Act training under Article 4: why AI literacy matters, beyond any course
Article 4 of the AI Act has changed: from “ensuring” to “supporting” AI literacy. What it means for SMEs, and why no course alone makes you compliant.
Tempo di lettura: 8′
21 August 2026
Ultimi post
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AI Act training under Article 4: why AI literacy matters, beyond any course
Tempo di lettura: 8′
Article 4 of the AI Act has changed: from “ensuring” to “supporting” AI literacy. What it means for SMEs, and why no course alone makes you compliant.
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Brand Journalism & AIO, GEO and AEO: why the human footprint helps brands appear in AI answers
Tempo di lettura: 8′
A growing number of people are asking questions to Google, ChatGPT, Claude and other AI systems, and so the number of brands that want to be present in those answers, when it can help their business, is growing too. In English there’s a saying: “follow the eyeballs” — invest where you have the best chances…
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The benefits of Brand Journalism for SMEs, between the human touch and the potential of AI
Tempo di lettura: 8′
Brand Journalism is the narration, using journalistic techniques, of a company — from the context in which it operates to its people, from its history to its products, from customers to collaborators and partners. Brand Journalism can help a company be found, get known, be chosen and be remembered. It can also engage those who…
