Brand journalism
Brand journalism for SMEs: turn your company into a publisher, earn authority and get cited by Google AI Overviews and ChatGPT. Guides and examples.
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Brand Journalism & AIO, GEO and AEO: why the human footprint helps brands appear in AI answers
Tempo di lettura: 8′
A growing number of people are asking questions to Google, ChatGPT, Claude and other AI systems, and so the number of brands that want to be present in those answers, when it can help their business, is growing too. In English there’s a saying: “follow the eyeballs” — invest where you have the best chances…
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The benefits of Brand Journalism for SMEs, between the human touch and the potential of AI
Tempo di lettura: 8′
Brand Journalism is the narration, using journalistic techniques, of a company — from the context in which it operates to its people, from its history to its products, from customers to collaborators and partners. Brand Journalism can help a company be found, get known, be chosen and be remembered. It can also engage those who…
